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The average farm size in Vietnam is very small, averaging 1-3 hectares. However, these small farms have great productivity compared to average coffee farms in Central America. To add additional value at the farm lever, particular focus is put on quality. This starts with picking only ripe coffee cherries, ensuring speedy delivery to the mill and getting a higher premium paid for red cherry. Coffee growers in Vietnam have typically strip picked the plants when the C market is favorable so incentivising growers to pick only ripe cherries can be a challenge. However, the benefits of only picking red cherries can be seen when comparing the weight of ripe vs. unripe cherry and if there is a premium offered on the extra effort.